BuzzRocket's Blog

Social Media Usage Doubles for Small Businesses

Way to go small businesses! Though slow to jump on the bandwagon, social media adoption by smaller companies has doubled since 2009 according to the recently released third edition of the Small Business Success Index (SBSI) sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.

The impressive boost in numbers means that nearly one-in-five small businesses are actively using social networking sites. Most businesses, big and small, are looking to social media as a new, cost reducing way to maintain communications with their audience and build existing client bases.

Key social media usage highlights include:

  1. 75% surveyed have a company page on a social networking site.
  2. 61% use social media for identifying and attracting new customers.
  3. 57% have built a network through a site like LinkedIn.
  4. 45% expect social media to be profitable in the next 12 months.

However, not all small businesses are enjoying their experiences with social media. According to the SBSI, there small businesses still have a few concerns with social media.

  1. 50% of small business social media users say it takes more time than expected.
  2. 17% express that social media gives people a chance to criticize their business on the Internet.
  3. 6% feel that social media use has hurt the image of the business more than helped it.

Click here to read more about SBSI.


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