Brands are more powerful online

Facebook recently announced it has 400 million active users and more than 20 million people become fans of Facebook Fan Pages each day.  And while Twitter is seeing a leveling off, its users post more than 50 million tweets per day, an average of 600 tweets per second.

Clearly these social networks are not to be ignored. And according to a new study, consumers who engage with brands on Facebook and Twitter are much more likely to recommend and purchase those brands because of their online involvement.

In a recent study by Chadwick Martin Bailey and iModerate Research Technologies, which included more than 1,500 consumers, researchers found that 60 percent of Facebook fans and 79 percent of Twitter followers were more likely to recommend those brands after becoming a fan or follower. Equally impressive, 50 percent of Facebook fans and 37 percent of Twitter followers were more likely to purchase the brands they follow on social networks.

Also of interest, when asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” consumers responded with the following:

1. “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
2. “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
3. “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
4. “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.”  Female 55-59

Click here to learn more about the CMB Consumer Pulse findings.

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