BuzzRocket's Blog

Social Media offers deeper dialogue

And the numbers keep growing. Facebook has 450 million users globally, with millions more being added each week. And according to Hitwise, for the week ending March 20, 2010, Facebook is still edging out Google in the US to become the most visited website for the second week running. (Thirty percent of the top 10 visited sites are social networks.)

While social media’s level of popularity may be an all-time high it’s more than just a fad. It’s a new way of communicating. For companies, it’s a way to take their brands to new audiences and engage customers. For years, consumers have been spoken to, now, thanks to social media, conversation is a two-way street, allowing companies to encourage a deeper dialogue with their customers.

It’s important to remember the “social” element in social media. Audiences choose to follow you and in turn, read what you have to say, but they also have the chance to respond. Be ready for praise…and criticism. But don’t be deterred. This is an invaluable tool for promotion, thought leadership, feedback and reputation management.


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  1. Brands Insignificant on Twitter, But They Don’t Have to Be « BuzzRocket's Blog pingbacked on 7 years, 8 months ago


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