BuzzRocket's Blog

Hootsuite Announces Freemium

Hootsuite users were informed today via email today about the launch of Hootsuite Freemium, “new premium packages designed for businesses and organizations, while also continuing to provide a free version for most customers.”

So what does this mean for marketers like us at BuzzRocket, whose web-based social media management drink of choice is Hootsuite? Are we willing to pay? According to Mashable, ProPlans will range in price from $5 to $100 per month. The most spendy level is the Enterprise Package, which will run you about $1500 per month. Does that come with an intern?

The company stated it was following the path of industry leaders like Salesforce, Basecamp and Flickr in developing package tiers to best suit business needs.

Starting this week, all new customers will be required to choose a plan when they sign up, which includes a free option.

Next week, current Hootsuite clients will be asked to select a package with the assistance of a “Migration Wizard” to help decide upon the best plan.

The good news is that ALL customers will be allowed a 30-day free trial period, in which users can take various ProPlans for a test drive to see what best suits their needs.

We knew this day was coming. Hootsuite has been alluding to the possibility of subscription-based services for some time now. We’re looking forward to testing out the new packages and seeing if it’s worth the monthly charges. Of course, Hootsuite will still offer a free services level, of which they anticipate 95 percent of their users to represent.

What do you think?


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