BuzzRocket's Blog



Facebook Readies for Big Announcement

As Facebook gears up for its big announcement today, nerds like us wait with baited breath. Most expect Facebook will be making the long-awaited introduction of its geo-location services.

The social media giant was supposed to launch this new offering back in June, but Facebook Founder and CEO Mark Zuckerberg indicated in an interview with Ad Age that privacy issues were the cause of the delay and that it was “a very important area, but it’s also a sensitive one.”

But now it seems the day of the much-anticipated announcement is upon us. Geeks, marketers, local business owners – think retailers and restauranteurs – rejoice! What exactly does this mean for us?

Thanks to location-based pioneers like Foursquare and Gowalla, we’ve seen the value of these services. By posting specials and promotions that encourage users to “check in” to establishments, business owners and marketers already are leveraging the users of these offerings to serve as mini, grassroots marketers for our businesses and brands. These check-ins get posted onto the users respective geo-location site pages and typically then onto their Facebook and/or Twitter pages, offering invaluable and coveted word-of-mouth advertising.

And while Foursquare recently confirmed its number of registered users to be approximately 2.6 million, imagine what will happen when the behemoth Facebook, with more than 500 million users, starts offering a GPS-based service.

Ian Schafer best speculated in a May 2010 Ad Age column, “Almost overnight, the ability to easily broadcast your location on and via Facebook will be put into the hands of about 500 million people — 500 million people that retailers and businesses with physical locations will have the opportunity to influence people nearby to visit. This will go from curiosity to one of the biggest opportunities that a marketer can have within a month of its launch as users become more comfortable with the feature.”

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