BuzzRocket's Blog



“A Better Twitter”

Sadly, I’m not one of the lucky people with access to the dramatically revamped Twitter, but boy do I feel like a kid before Christmas. I truly cannot wait.

Twitter has announced “A Better Twitter,” the biggest change to its interface in a long time … years.  Leaving its comfort zone of 140 characters, the newly re-engineered Twitter will be providing “an easier, faster and richer experience.”

Lucky us! This means several tantalizing features, including new design with a cleaner timeline and a right-hand side bar, where tweets you click on open and can be seen with images, video and more. New Twitter will support embedded images and videos thanks to partnerships with Dailybooth, DeviantArt, Etsy, Flickr, justin.tv, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog and YouTube.

Also cool? Discover-related content. Soon (if not now), when you click on a tweet, additional info related to the author or subject appears.

These new changes, slated to roll out over the next several weeks, are going to mean incredible things for brands on Twitter. For years, Facebook has reigned supreme in social media marketing. Aside from boasting more than 500 million users (Twitter has just under 150 million users), Facebook has allowed users to post pictures, video, notes and events, whereas Twitter has just offered links to such things.

Now, brands on Twitter will be able to offer more engaging messages, with embedded images and video. In short, brands will be able to tell their stories with more encompassing content.

It will be interesting to see if Twitter’s new offerings attract even more users. It also will be exciting to see how marketers use the new features to interact with consumers, and which of them are successful. Already our heads are spinning. Yours?

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Comments

  1. * jeanne long says:

    This makes me very happy. I get tired of having to shorten urls and edit my words all the time I am excited!

    | Reply Posted 7 years, 1 month ago


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