BuzzRocket's Blog

Building your brand, social media-style

Social networks are an opportunity to create a unique environment where brands can speak with (not at) their audience. Engagement, brand awareness and fostering the coveted word-of-mouth marketing are all benefits of a successful social media campaign. And while we spent most of 2010 wrapping our minds around the significance of social media, some still have not jumped on board and many have not properly launched their campaigns.’s Susan Gunelius recently posted these five suggestions for creating an effective brand-building social media campaign.

  • Create branded destinations. Gunelius suggests using free social media options such as blogs, Facebook, Twitter, LinkedIn, etc. to create a core online destination.
  • Establish entry points. Create meaningful content that enhances the user’s experience and gets them talking. In addition to giving your audience a reason to return, new content also helps to increase your SEO.
  • Locate your target audience and bring them back to you. Through a little research, locate your target audience and develop a presence there. Gunelius says joining online forums, blogs and write posts or comment on stories to gain trust from your audience and establish yourself as a thought leader.
  • Connect with influencers. Figure out who’s got the loudest voice online and connect with them. Follow their blogs, retweet, show your commitment and even make an intro.
  • Give more than you receive. Don’t spend all your time pumping out self-promoting messages. Remember this is a social environment. Gunelius recommends the 20/80 rule: “Spend no more than 20 percent of your time in self-promotional activities and conversations, and at least 80 percent on non-self-promotional activities. In time, you’ll see your business grow from your efforts. And it starts with leveraging these fundamentals.”

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