BuzzRocket's Blog

Who’s on social media?

Marketers are constantly trying to figure out just exactly 1. Who is using social media? and 2. What are people doing while on these social networks?

Well this cool infographic by KISSmetrics maps out a nice visual answering the first question.

Gender-wise, Twitter and Facebook are split down the middle, however the ladies lead the pack on MySpace, representing 64 percent of its users.

Another interesting highlight on the infographic is that Twitter has the greatest division of wealthy users (27 percent). With 37 percent of its users holding a bachelor’s degree, Twitter also boasts the largest division of users with a secondary education.

Infographic by KISSmetrics


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