BuzzRocket's Blog

Lose Yourself in the Motor City

I love music. And despite growing up in Columbus, Ohio, and being taught from birth to hate our neighbor to the north, I love Detroit. Even in its current depressed state, that city has more soul than most places I’ve been to in my life. I love the music, the history, the houses, the culture … most of the people. Even the coney dogs are worth noting.

So it came as no surprise that my favorite Super Bowl ad this year was the Chrysler 200 ad highlighting the good, the bad and the ugly of Detroit, with Eminem‘s Lose Yourself as its powerful score. It’s a bad ass commercial with a bad ass narrative. This ad would make even the most die hard Buckeye give Michigan a nod for being home to the Motor City, a place that has been “to hell and back,” and yet still seems determined to persevere.

And just who is behind this masterpiece? A lot of people, but we can start at the top with Olivier François, president and CEO of Chrysler Brand. Yesterday AdAge ran a wonderful profile of the daring, sharp-minded, Detroit-obsessed Frenchman. According to the article, the idea of featuring Detroit, its heritage and history, was not a new idea at Chrysler, but it took a gambling man like François to give it the go ahead.

I love this ad and the impact François has had on Chrysler’s marketing efforts. I can’t wait to see what’s next for both Chrysler and the Motor City.

Trackbacks & Pingbacks

  1. Tweets that mention Lose Yourself in the Motor City « BuzzRocket's Blog -- pingbacked on 9 years ago
  2. Imported From Detroit « BuzzRocket's Blog pingbacked on 8 years, 10 months ago


  1. * Phil Schneider says:

    Agree. Product line is looking up too.

    | Reply Posted 9 years ago

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