BuzzRocket's Blog

Imported From Detroit

It’s no secret I have a soft spot for the Motor City. The romance began as a child, when my grandparents, who lived in neighboring Toledo, would take my brother and me to Detroit for the day, to see the museums, visit the big city. As I got older, crushes on a couple of boys and countless concerts kept me coming back to a city that seemed to be disappearing with each visit. Until now.

I think we all felt the thunder when that amazing Chrysler 200 ad debuted during the Super Bowl earlier this year. Say what you want about Detroit, it’s pretty tough not to feel a little pride when you see that ad with those streets, the car, Eminem … hear phrases like “This is the Motor City. And this is what we do.”

And for once, the auto industry is again making it an exciting time in Detroit. Perhaps on the brink of a renaissance? As pointed out in a recent AdAge article (Meet the ‘New’ Motor City), with the revival of the auto industry, Detroit is seeing many talent imports adding a unique, fresh perspective to the marketing and design of not only the vehicles that its producing, but the actual city itself. These folks are working with many Detroit natives to revitalize the city through very innovative marketing campaigns. It’s becoming a hot bed for creativity. And it’s incredibly exciting to watch.

I leave for New York in the morning for an exclusive sneak peek at Dodge’s latest “imports.” I’m very excited to see what’s in store from them and learn more about the marketing and branding efforts they have underway. Stay tuned. More to come.

In accordance with the FTC Guidelines, We are disclosing that our time, travel and accommodations have been compensated by Chrysler Corp. for our participation in the Dodge Avenger Ride & Drive. Although we have a material connection to Chrysler Corp., any publicly stated opinions of Chrysler Corp. and their products remain our own.

Trackbacks & Pingbacks

  1. Dodge Avenger « BuzzRocket's Blog pingbacked on 9 years, 3 months ago
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  3. Dodge Avenger Ride & Drive « BuzzRocket's Blog pingbacked on 9 years, 3 months ago
  4. Levi’s Go Forth To Work « That's one dope ass Canadian Tuxedo pingbacked on 9 years, 2 months ago


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