BuzzRocket's Blog

Facebook Fan Page Engagement

Visibli recently posted an interesting study, which analyzed more than 200 million Facebook Fans to determine the engagement habits of three different fan types: artist, brand and media.

One thing we as marketers often struggle with is how often to post. The Visibli study shows that posts get 50 percent of their “Likes” within the first hour and 20 minutes. Sixty percent are accounted for after 2 hours and 15 minutes. We have seen brands that post too often lose fans, which is not the case for artists. People want to connect with another person. It’s less invasive. While brands don’t get as much love as an actual person, these numbers show that posts on Facebook are more resilient than those on Twitter.

They had some rather surprising findings. First was that Audi USA had more fan engagement than social media superstars Justin Bieber and Lady Gaga! Visibli found that for every post Audi made, there were more than 225 “Likes” per 100,000 fans. Bieber came in second with more than 180 “Likes” per 100,000 fans.

The study also found that for artists, as their fan numbers grew, so did the engagement, which was not the case for media and brands.

Click here to check out the full report. It’s a pretty interesting read.

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