BuzzRocket's Blog



McDonald’s. I’m lovin’ it!

Talk about an integrated interactive marketing campaign! DDB Stockholm created this amazing Pick ‘N Play campaign for McDonald’s. Passersby could use their smart phones to play the giant McDonald’s billboard in a game of ping pong. Winners (those who lasted longer than 30 seconds) earned a food certificate. Yum.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: