BuzzRocket's Blog



Facebook changes … again. We can’t keep up!

It’s difficult for us to keep up with the ever-evolving Facebook functionalities … and we’re the experts! It seems every time you blink, Facebook has changed the way the behemoth social site works.

Earlier this year, Facebook announced a partnership with Skype and major changes in Chat, adding the ability to video chat (Has anyone actually done this???). We’ve seen Check-Ins enhanced with Bing maps, more accurate, branded location-based pages. We’ve seen Deals bite the dust.

And last week we saw a few major changes to the way you receive updates on your wall. Perhaps most interesting is the new Subscribe feature. People can now (if you allow them) follow your updates – a la Twitter follows. Gone are the days of waiting for Pete Cashmore to finally accept my friend request. Now I can see his updates and even post on his wall. As a subscriber, you can select which types of updates you want to follow. As a publisher, your public updates can only be subscribed to, and you must elect to have this ability – it’s not an automatic feature.

Facebook also launched Smart Lists, self created lists that make it easier to manage your friends lists. For marketers, these Smart Lists function much like the Page Lists that were recently added to the left navigation on the Newsfeed page. The Smart Lists are automatically updated, making your Newsfeed a one-stop shop for updates across your Facebook account. This feature also allows the user to organize friends as “Close Friends” or “Acquaintances,” making their newsfeed more relevant. Users can also share stories with select groups within his or her Friend Lists, which allows for a little more privacy. All of this should also allow for better friend suggestions to help Facebook users build a better network.

We’re not sure what this will mean for brands on Facebook, if any of this will effect the algorithm brands are forced to deal with to stay relevant on the social giant. But by the time we figure that out, all of the aforementioned new bells and whistles will be obsolete.

By Gretchen Schneider, Principal, Interactive Marketing at treadsocial. Gretchen lives and breathes all things social media. Based in Los Angeles, she oversees the interactive division for treadsocial, working with brands and personalities to strategically market themselves in an integrated, engaging manner online.

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