BuzzRocket's Blog

Google+, most vapid social network yet?

Sure we all use Facebook to check out ex boyfriends, look at our friends’ family vacation photos … be sort of creepy. But shallow? Not really. So what is this new Google+ ad suggesting?

In Google’s latest ad, we see Kyle add Lisa to his circle of one “Love of my Life,” to which she responds by adding him to her “Creeper” circle (not a good sign, pal). Lucky for Kyle, he’s loaded and Lisa is shallow. The more she sees he has, the more she upgrades him to better circles – “Guys with Cars” then “Skihouse” – on her Goggle+ page. Fortunately, Kyle’s impressive real estate portfolio eventually earns him a spot in her “Keeper” circle.

We’re hoping SNL mocks this ad. We’re envisioning Lisa and a guy named Keith, who lives in a studio apartment and doesn’t have a car because of some DUI.

By Gretchen Schneider, Principal, Interactive Marketing. Gretchen lives and breathes all things social media. Based in Los Angeles, she oversees the interactive division for treadsocial, working with brands and personalities to strategically market themselves in an integrated, engaging manner online. @gretawells

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