BuzzRocket's Blog

Google+, most vapid social network yet?

Sure we all use Facebook to check out ex boyfriends, look at our friends’ family vacation photos … be sort of creepy. But shallow? Not really. So what is this new Google+ ad suggesting?

In Google’s latest ad, we see Kyle add Lisa to his circle of one “Love of my Life,” to which she responds by adding him to her “Creeper” circle (not a good sign, pal). Lucky for Kyle, he’s loaded and Lisa is shallow. The more she sees he has, the more she upgrades him to better circles – “Guys with Cars” then “Skihouse” – on her Goggle+ page. Fortunately, Kyle’s impressive real estate portfolio eventually earns him a spot in her “Keeper” circle.

We’re hoping SNL mocks this ad. We’re envisioning Lisa and a guy named Keith, who lives in a studio apartment and doesn’t have a car because of some DUI.

By Gretchen Schneider, Principal, Interactive Marketing. Gretchen lives and breathes all things social media. Based in Los Angeles, she oversees the interactive division for treadsocial, working with brands and personalities to strategically market themselves in an integrated, engaging manner online. @gretawells

Google + for Brands

A hundred days after Google + gave brands the boot, they are welcoming businesses back with open arms. Today Google launched Google + Pages, allowing brands to establish their own pages to market their goods and services to its 40 million users. While Facebook boasts more than 700 million users, brands may be reaching a more captive, less saturated audience on Google +. Unlike Facebook, Google + Pages can add users to their circles, but only if the user adds the page first.

I just set up our company page (add treadsocial to your Circle … you won’t regret) and it was just like setting up a regular Google + profile. The only things I found confusing were:

  1. 1. Switching between my Profile and the company Page.
  2. Managing photos is terrible.
  3. I’m unclear as to whether or not you can create a branded url.

Should be interesting to see how this all pans out. Personally, I love Google +, but the thought of managing yet another page for another brand is giving me a headache. How do you think Google + Pages will impact brands online?

Bon Anniversaire Marie Curie!

We’ve been crazy busy and neglected poor old BuzzRocket, but we’re back and wanted to celebrate by once again posting about another incredible Google Doodle – yeah, we’re still obsessed. This one is about Madame Marie Curie, the first woman to win the Nobel Prize and the first female scientist to get a Doodle. Go, girl. Happy 144th!

Are you Google ready? Tips on using social sites to optimize your SEO

There are many reasons for a brand to establish a presence on social networks: Customer Relations, Reputation Management, Engagement, and (what we consistently recommend to clients) to increase search engine optimization (SEO). This helpful blog Optimizing Social for SEO: A Three -Step Beginners Guide was recently posted on MediaPost. Here are their tactics that we found quite useful.

  • Claim your social profiles. It’s vital to grabbing your brand name across all social networks. Having a presence on social sites like Facebook, Twitter and YouTube will instantly increase your visibility on Google by taking advantage of their SEO.
  • Connect your profiles. The blog suggests that after you have claimed all your profiles, to connect them on Google Profile through a few easy steps.
  1. Establish a Google company ID.
  2. Then fill out all the information you can on your Google Profile including all of your associate’s social media profiles.
  • Engage on social media. Follow others and engage with them across your social networks. “After you’ve told Google via the Google Profile what your social media profile IDs are, Google can then make the connection with who the followers of those profiles are — and thus connect them with the social circle.”
Those are just three beginners steps to getting you more Google ready. Check out the original post for more detailed information on how to increase your SEO.

Happy Birthday Roger Hargreaves!

To celebrate the 76th birthday of author and illustrator Roger Hargreaves, Google Doodle has launched a series of Google logos featuring the iconic characters from his Mr. Men books, including Little Miss Sunshine (my favorite), Mr. Bump and Mr. Happy. The first Mr. Men book went on sale in 1971. Today they have sold more than 100 million copies in 28 countries. Happy Birthday, Mr. Hargreaves! Thanks for making me smile.

Happy Birthday Charlie Chaplin!

In honor of silent film star/comedian Charlie Chaplin’s birthday, Google Doodle posted an animated short in lieu of their standard logo. Chaplin, famous for his slapstick antics, and signature mustache and hat, was born on April 16, 1889.

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