BuzzRocket's Blog

News Feed FYI: Cleaning Up News Feed Spam

A lot of this brands HAVE TO DO because of Facebook’s algorithms that hide content from fan’s newsfeeds in an effort to force Pages to buy ads to gain visibility. If Facebook users don’t like those tactics, they should blame Facebook. The brands are just doing what they have to do to maintain organic and not PAID reach.

Facebook Newsroom

By Erich Owens, Software Engineer, and Chris Turitzin, Product Manager

The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them.

Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.


“Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

People often respond to posts asking them to take an action…

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