BuzzRocket's Blog


Our new favorite app: Oink!

BuzzRocket just caught wind of this new mobile app on Mashable this morning. The iTunes site says “Oink is an easy way to rate and rank the things around you. Instead of just rating places, you rate the items inside. You could easily find the most popular items on a menu and see if a friend has tried anything there. Then if there’s something you like, it’s just a single press to rate it and share it with friends.”

We love it because a) we LOVE food, and b) it combines all our favorite features from Yelp, AroundMe, Foodspotting, Klout and Instagram to make finding the best burger around a snap. The voting feature is simple, sharing is a breeze. And the more you rank dishes and cuisines, the more “cred” you earn. Of course, our team is already killing it in the coffee arena.

We love that once you get to a new restaurant, you can jump on Oink to see what the most popular items on the menu are. Always useful when dining at the newest hotspot.

Has anyone else signed up? Do you love it like we do?

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Facebook Readies for Big Announcement

As Facebook gears up for its big announcement today, nerds like us wait with baited breath. Most expect Facebook will be making the long-awaited introduction of its geo-location services.

The social media giant was supposed to launch this new offering back in June, but Facebook Founder and CEO Mark Zuckerberg indicated in an interview with Ad Age that privacy issues were the cause of the delay and that it was “a very important area, but it’s also a sensitive one.”

But now it seems the day of the much-anticipated announcement is upon us. Geeks, marketers, local business owners – think retailers and restauranteurs – rejoice! What exactly does this mean for us?

Thanks to location-based pioneers like Foursquare and Gowalla, we’ve seen the value of these services. By posting specials and promotions that encourage users to “check in” to establishments, business owners and marketers already are leveraging the users of these offerings to serve as mini, grassroots marketers for our businesses and brands. These check-ins get posted onto the users respective geo-location site pages and typically then onto their Facebook and/or Twitter pages, offering invaluable and coveted word-of-mouth advertising.

And while Foursquare recently confirmed its number of registered users to be approximately 2.6 million, imagine what will happen when the behemoth Facebook, with more than 500 million users, starts offering a GPS-based service.

Ian Schafer best speculated in a May 2010 Ad Age column, “Almost overnight, the ability to easily broadcast your location on and via Facebook will be put into the hands of about 500 million people — 500 million people that retailers and businesses with physical locations will have the opportunity to influence people nearby to visit. This will go from curiosity to one of the biggest opportunities that a marketer can have within a month of its launch as users become more comfortable with the feature.”



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