BuzzRocket's Blog


Hootsuite makes good

Many of you out there felt the pain of the massive Hootsuite outage, which left its users without service for more than 15 hours last Thursday. We manage a lot of accounts and can only do so by using a service like Hootsuite, which allows you to monitor and publish countless accounts to Facecbook, Twitter, LinkedIn, Foursquare, WordPress and more from their social media management website and mobile app. For people like us: it’s a godsend.

So it was a welcome surprise yesterday that Hootsuite, a service from which 1 million updates a day are posted, sent out an apology email to its Pro and Enterprise users for the outage. According to the email, “Our Terms of Service to our users outlines that we’ll provide refunds after a 24 hour outage. While this incident was significantly less, we acknowledge users were inconvenienced and we want to make things right. With this in mind, we are offering a credit for HootSuite’s Social Analytics.”

So now we have 50 credits (worth $50), which will  be applied to our analytic reports. The best thing is that now we finally know how much a credit costs, which has been a question since Hootsuite launched their new, user unfriendly analytics back in March. We love the analytic information, but the reports can be pricy and each form cannot be used again. But clients seem to be dazzled by the colorful graphs offered on the free analytic template, so maybe we’re just being snobby. Wouldn’t be the first time.


She wrote what? (Grammar Series – Part 1)

You’re wondering why people aren’t taking you seriously around the office. You show up on time, meet deadlines, have great ideas, dress professionally…so, what’s the deal? It could be that last update you posted on your LinkedIn page: “I’d like to thank every one for there hard work…Your the best team ever!” Yikes. Not only do you look like an idiot for those grammatical errors, but so does the company you have listed as your employer.

With more and more people professionally communicating via social networks (most without the crutch of spell check), it’s important to review a few common spelling/grammar errors. We’re trying to keep it simple with the following format: Word. Usage. Example. If you’d like specific definitions, please visit Merriam Webster Online.

There, their, they’re
There: PLACE. Example: Put the file over there. EXCLAMATION. Example: There you go!
Their: POSSESSION. Example: That file is theirs.
They’re: CONTRACTION of “They are.” Example: They’re proud of the file.
“They’re putting that file of theirs over there.” Get it?

It’s, its
It’s: CONTRACTION of “It is” or “it has.” Example: It’s a gorgeous day.
Its: POSSESSION. Examples: Every dog has its day. That dog dropped its bone.

Then, than
Then: TIME. Example: Don has a meeting with Rick at 11 then they are going to lunch.
Than: COMPARISION. Example: I’d rather meet in my office than yours.

Yours, your’s
Yours: POSSESSION. Example: My pen is broken; can I use yours?
Your’s: DOESN’T EXIST! Stop using it immediately.

There are many more errors we could name, but this post can only go so long, so consider this “Part 1” of a grammar series.