Screw the Super Bowl! Facebook is where it’s at, and Nike knows it. The athletic shoe giant proved it through their latest ad for their user submitted video campaign Chosen. We love how they launched the ad featuring their “crew” of Paul Rodriguez, Julian Wilson, Danny Kass and the rest of the Nike team. to their more than 4.5 fans. They also had their contest invite housed on YouTube.
Nike Chosen invites you to, “submit a video featuring your crew’s creativity and style. The chosen crew will score the ultimate prize: premium travel, exclusive events and custom product. Five minutes of video could win you the experience of a lifetime.”
I took the crown in my cat war with designer Derek Roberts with this video last week. However, I may had cemented my victory when I posted this one my friend Jesse Bulger. the graphic designer behind my amazing business cards, shared with me today.
In case you can’t follow, someone was kind enough to post the lyrics to this gem.
There are many reasons for a brand to establish a presence on social networks: Customer Relations, Reputation Management, Engagement, and (what we consistently recommend to clients) to increase search engine optimization (SEO). This helpful blog Optimizing Social for SEO: A Three -Step Beginners Guide was recently posted on MediaPost. Here are their tactics that we found quite useful.
Claim your social profiles. It’s vital to grabbing your brand name across all social networks. Having a presence on social sites like Facebook, Twitter and YouTube will instantly increase your visibility on Google by taking advantage of their SEO.
Connect your profiles. The blog suggests that after you have claimed all your profiles, to connect them on Google Profile through a few easy steps.
Establish a Google company ID.
Then fill out all the information you can on your Google Profile including all of your associate’s social media profiles.
Engage on social media. Follow others and engage with them across your social networks. “After you’ve told Google via the Google Profile what your social media profile IDs are, Google can then make the connection with who the followers of those profiles are — and thus connect them with the social circle.”
Those are just three beginners steps to getting you more Google ready. Check out the original post for more detailed information on how to increase your SEO.
Designer Derek Roberts‘ and my friendship is based solely on a shared, warped sense of humor that has resulted in a four-year “Cat War.” Said war basically consists of our posting bizarre cat videos on each others Facebook pages. I think I finally took the crown when I found what might be the most amazing cat video ever! (Of course, I could be wrong. There are more than 3.8 million cat videos on YouTube alone.)
May the Fourth be with you! This one’s going out to our favorite Star Wars fan, George Michael Bluth from the best show ever made, Arrested Development. We found this clip on YouTube. Digging the added Light Saber effects.
Sadly, I’m not one of the lucky people with access to the dramatically revamped Twitter, but boy do I feel like a kid before Christmas. I truly cannot wait.
Twitter has announced “A Better Twitter,” the biggest change to its interface in a long time … years. Leaving its comfort zone of 140 characters, the newly re-engineered Twitter will be providing “an easier, faster and richer experience.”
Also cool? Discover-related content. Soon (if not now), when you click on a tweet, additional info related to the author or subject appears.
These new changes, slated to roll out over the next several weeks, are going to mean incredible things for brands on Twitter. For years, Facebook has reigned supreme in social media marketing. Aside from boasting more than 500 million users (Twitter has just under 150 million users), Facebook has allowed users to post pictures, video, notes and events, whereas Twitter has just offered links to such things.
Now, brands on Twitter will be able to offer more engaging messages, with embedded images and video. In short, brands will be able to tell their stories with more encompassing content.
It will be interesting to see if Twitter’s new offerings attract even more users. It also will be exciting to see how marketers use the new features to interact with consumers, and which of them are successful. Already our heads are spinning. Yours?
There are many reasons for a brand to establish a presence on social networks: Customer Relations, Reputation Management, Engagement, and (what we consistently recommend to clients) to increase search engine optimization (SEO). This helpful blog Optimizing Social for SEO: A Three -Step Beginners Guide was recently posted on MediaPost. Here are their tactics that we found quite useful.
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