BuzzRocket's Blog


Hootsuite makes good

Many of you out there felt the pain of the massive Hootsuite outage, which left its users without service for more than 15 hours last Thursday. We manage a lot of accounts and can only do so by using a service like Hootsuite, which allows you to monitor and publish countless accounts to Facecbook, Twitter, LinkedIn, Foursquare, WordPress and more from their social media management website and mobile app. For people like us: it’s a godsend.

So it was a welcome surprise yesterday that Hootsuite, a service from which 1 million updates a day are posted, sent out an apology email to its Pro and Enterprise users for the outage. According to the email, “Our Terms of Service to our users outlines that we’ll provide refunds after a 24 hour outage. While this incident was significantly less, we acknowledge users were inconvenienced and we want to make things right. With this in mind, we are offering a credit for HootSuite’s Social Analytics.”

So now we have 50 credits (worth $50), which will  be applied to our analytic reports. The best thing is that now we finally know how much a credit costs, which has been a question since Hootsuite launched their new, user unfriendly analytics back in March. We love the analytic information, but the reports can be pricy and each form cannot be used again. But clients seem to be dazzled by the colorful graphs offered on the free analytic template, so maybe we’re just being snobby. Wouldn’t be the first time.


More iPhone 4 Love

If it wasn’t obvious from a previous BuzzRocket post, iPhone 4 Challenge at TEDx, I love the iPhone 4, which has proved itself again today at a Writers Boot Camp Business Breakfast session, featuring Shira Lazar, an EMMY nominated TV and Web Personality who continues to bridge the gap between traditional and new media and be a prominent leader and voice for the digital age.

The moderator, Jeffrey Gordon, politely reminded the crowd to turn off their phones before the session started. Lazar quickly interrupted, saying, No! Leave them on. Tweet about this. I want you to tweet.” A girl after my own heart.

 

 

I quickly pulled up my Evernote app and started voice recording the Q&A, then popped over to Hootsuite to start tweeting realtime updates about the event. I was able to multitask and jump from app to app, updating, documenting all without a hitch.

 

 

I realize that many people, like my mother, use the iPhone to check email, take pictures, text and, yes, make the occasional phone call. But when you take advantage off all its capabilities, it truly is an invaluable tool that I’m very proud to have – even in LA, the land of dropped AT&T calls.