BuzzRocket's Blog


Facebook Timeline

I can’t decide whether or not the just announced Facebook Timeline app totally freaks me out. I’m about as out there online as anyone can be, but I don’t know if:

  1. I want to share all that information about my life;
  2. Anyone would actually care enough to look at all of that information about me, or
  3. I would ever care enough to roll through someone else’s timeline (and I’m all about a solid Facebook creep).
What about you? Are you excited about all the new features Facebook announced this morning?

I’m going through changes …

I feel like much of Facebook’s more than 750 million users are singing Black Sabbath’s classic ballad today. Not since bin Laden was killed have I seen a single image posted on Facebook so frequently. This time a lot less political and a lot less serious … this someecards.com greeting.

As everyone knows, Facebook made a total overhaul of its features, settings and functionality this week. Users now have to select which “stories” they want to see in their feeds, sort out their friends into categories (forcing me to come to grips with the fact that of the 956 Facebook friends I have, I would only consider less than ten to be “Close Friends” and the rest, depressingly, “Acquaintances”). This is all meant to enhance the user experience, make us choose the news we want to see and share. I’m kind of enjoying the lifting of whatever algorithm they had on my account (I realize I could lift it myself, but I’m lazy like that). I’m finally seeing what all my friends – close and acquaintance alike – are doing via my feed, or through the ticker feature in the upper right-hand corner of the page.

I’m also seeing brands’ posts again. All the brands I have “liked” over the course of my four years on Facebook. And as someone who represents brands on Facebook, I’m happy to know others are experiencing the same. I am, however, curious about what will happen once users get over the initial shock of all the Facebook changes and start organizing their “stories” – btw, stories??? Facebook, you’re making me sound like an elderly redneck woman talking about her soaps … I digress.

As much of an uproar Facebook has caused today with its new bells and whistles, guess what? It’s not over yet. Expect more announcements (i.e. changes) tomorrow as Facebook rolls out more music and entertainment sharing features at the f8 conference.

I love you Facebook, but please, slow your roll. Let us breathe, take in, and enjoy your new features before your next massive transformation.

Until then, sing it with me “friends”  …

By Gretchen Schneider, Principal, Interactive Marketing at treadsocial. Gretchen lives and breathes all things social media. Based in Los Angeles, she oversees the interactive division for treadsocial, working with brands and personalities to strategically market themselves in an integrated, engaging manner online.


Social Media Week LA #SMWLA

Social Media Week Los Angeles (SMWLA) is part of an international, multi-city event “connecting people, content and conversations around emerging trends in social and mobile media.” SMWLA kicked off this morning with a welcome from Michael Terpin, city host of SMWLA, and founder/CEO of SocialRadius followed by  a keynote address from Robert Tercek, President, General Creativity and host, THIS WEEK IN MEDIA.

Tercek offered a great overview on social media’s impact on all of our lives, whether you have a Facebook account or not. It’s true. How we receive, process and delivered information has been completely revolutionized by social networks.

I, for one, am looking forward to hitting several events all week and getting actual FACE-TO-FACE time with like-minded people! I’m also hoping to be inspired and learn more, more, more.

Click here for the schedule of events. If you aren’t located in one of the hosts cities, no worries. You can stream the sessions from your computer.

And stay tuned for more updates from BuzzRocket!


Facebook changes … again. We can’t keep up!

It’s difficult for us to keep up with the ever-evolving Facebook functionalities … and we’re the experts! It seems every time you blink, Facebook has changed the way the behemoth social site works.

Earlier this year, Facebook announced a partnership with Skype and major changes in Chat, adding the ability to video chat (Has anyone actually done this???). We’ve seen Check-Ins enhanced with Bing maps, more accurate, branded location-based pages. We’ve seen Deals bite the dust.

And last week we saw a few major changes to the way you receive updates on your wall. Perhaps most interesting is the new Subscribe feature. People can now (if you allow them) follow your updates – a la Twitter follows. Gone are the days of waiting for Pete Cashmore to finally accept my friend request. Now I can see his updates and even post on his wall. As a subscriber, you can select which types of updates you want to follow. As a publisher, your public updates can only be subscribed to, and you must elect to have this ability – it’s not an automatic feature.

Facebook also launched Smart Lists, self created lists that make it easier to manage your friends lists. For marketers, these Smart Lists function much like the Page Lists that were recently added to the left navigation on the Newsfeed page. The Smart Lists are automatically updated, making your Newsfeed a one-stop shop for updates across your Facebook account. This feature also allows the user to organize friends as “Close Friends” or “Acquaintances,” making their newsfeed more relevant. Users can also share stories with select groups within his or her Friend Lists, which allows for a little more privacy. All of this should also allow for better friend suggestions to help Facebook users build a better network.

We’re not sure what this will mean for brands on Facebook, if any of this will effect the algorithm brands are forced to deal with to stay relevant on the social giant. But by the time we figure that out, all of the aforementioned new bells and whistles will be obsolete.

By Gretchen Schneider, Principal, Interactive Marketing at treadsocial. Gretchen lives and breathes all things social media. Based in Los Angeles, she oversees the interactive division for treadsocial, working with brands and personalities to strategically market themselves in an integrated, engaging manner online.



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