Translating a Hipster
Holy Toledo! Remind us to take a copy of this with us next time we have a meeting in Silverlake.
A big thanks to the folks at Cracked for breaking it down for all the squares out there.
Lose Yourself in the Motor City
I love music. And despite growing up in Columbus, Ohio, and being taught from birth to hate our neighbor to the north, I love Detroit. Even in its current depressed state, that city has more soul than most places I’ve been to in my life. I love the music, the history, the houses, the culture … most of the people. Even the coney dogs are worth noting.
So it came as no surprise that my favorite Super Bowl ad this year was the Chrysler 200 ad highlighting the good, the bad and the ugly of Detroit, with Eminem‘s Lose Yourself as its powerful score. It’s a bad ass commercial with a bad ass narrative. This ad would make even the most die hard Buckeye give Michigan a nod for being home to the Motor City, a place that has been “to hell and back,” and yet still seems determined to persevere.
And just who is behind this masterpiece? A lot of people, but we can start at the top with Olivier François, president and CEO of Chrysler Brand. Yesterday AdAge ran a wonderful profile of the daring, sharp-minded, Detroit-obsessed Frenchman. According to the article, the idea of featuring Detroit, its heritage and history, was not a new idea at Chrysler, but it took a gambling man like François to give it the go ahead.
I love this ad and the impact François has had on Chrysler’s marketing efforts. I can’t wait to see what’s next for both Chrysler and the Motor City.
Who’s on social media?
Marketers are constantly trying to figure out just exactly 1. Who is using social media? and 2. What are people doing while on these social networks?
Well this cool infographic by KISSmetrics maps out a nice visual answering the first question.
Gender-wise, Twitter and Facebook are split down the middle, however the ladies lead the pack on MySpace, representing 64 percent of its users.
Another interesting highlight on the infographic is that Twitter has the greatest division of wealthy users (27 percent). With 37 percent of its users holding a bachelor’s degree, Twitter also boasts the largest division of users with a secondary education.
Infographic by KISSmetrics
Hip Hop Pee Wee
Yes! Loving these Pee Wee’s Playhouse remixes. Thank you, Brian Ellis! We feel like a kid on Saturday morning, in our jammies and all.
Hey, we all know Pee Wee is hip, but did you know he has an iPad? Check it.
Music-y!
This has been an incredible week! We met Dave Navarro (been obsessed since I was 13. He took my picture, not the other way around), landed some new clients, partied with Jesus, became the Foursquare mayor of Umami (thank you Hatch Burger addiction), saw old friends and made some new. So what a better way to end the work week than Pee Wee Herman posting this dreamy number on his Facebook fan page.
Now to get Pee Wee to post some episodes of El Hombre and we’re officially happy campers.
It’s Electric!
Keep celebrating those birthdays, Google! We are loving these logos this week. Today’s installment is electric!
Happy 164th birthday, Thomas Edison. You brighten our day!
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